Made Easy

How did it all start?

Finding high quality, truly unbranded headwear is no longer a challenge.
But it used to be, before two brothers founded Lift Down in 2019 with the mission of challenging the headwear status quo. We set out to create our brand with a simple idea in mind - add color to people’s outfits through unbranded headwear - meaning we want our products to truly be yours. We are your one-stop-shop for colorful headwear. 

So why no branding?

Because you’re not a walking billboard and our goal isn't visual recognition--our goal is to complete your outfit with quality headwear. We design headwear classics that never go out of style.

How do we approach color selection?

Color is our north star. When designing new collections we look for noticeable yet familiar hues that play off the season's colors.

How do we approach color selection?

We take timeless silhouettes and continuously update them with new colors. With our team’s effort to pick the most unique and inspirational colors - we hope our products can be an inspiration to transform your styling creativity with the increased color range you now have access to. Each color we choose to add to our collection is based on a combination of research done by our team & feedback from customers.

Who are our customers?

Everyone, and we're inspired by the diversity of our community. Our brand is about subtlety and celebrating the you shining through.