Our Brand(less) Vision

We're Lift Down, and we've got a mission: to provide high-quality unbranded hats to people who just want a standard, classic hat without a logo.

We started Lift Down because it's hard to find hats that are unbranded and without a logo. We know this because we're the same way—we hate wearing branded hats. But we also know that a good hat is hard to come by, so we decided to create our own line of hats that are made from the best materials, designed to perfection, and meant to be worn all day and for any occasion.

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Designed to keep you cool throughout the day, this cap is the perfect casual headwear solution. With ventilation panels that keep your head ventilated and comfortable, you'll be ready for any occasion.

Introducing: The Breeze Cap

Shop Breeze Caps

Classic Caps

Original Beanies

Bucket Hats