Everyday headwear,
treated like it matters.
A family-run headwear brand from New York, making everyday hats in real sizes since 2019.
Worn in.
We're a small team, and we wear what we make. Nothing gets released until it's been on our own heads long enough to know it holds up.
Your size, not one size.
Most headwear comes in one size and a strap. Ours comes in real sizes, from Small to XL depending on the style, so it fits before you adjust anything.
Not sure which is yours? The Find Your Fit quiz will tell you.
Color is a decision.
Every color is sampled in real fabric and lived with before it joins the lineup. Some are familiar shades done properly, like a green that actually looks like the green you wanted. Others are hard to find anywhere else. If we wouldn't wear it, we don't make it.
Who wears Lift Down.
Lift Down ends up behind shop counters, in the bleachers, in airports, and on dog walks. Different people, same instinct. When something is worn this often, the everyday version should be the good version.
From the reviews
The fit of fits. And the cherry on top — no branding. Do yourself a favor and buy lots. I have eight.
Finally I can wear my favorite hat without advertising a company, team, or a smart aleck crack.
I recommend this brand to all my friends. Incredible service, incredible products.
From 4,000+ customer reviews
On the label
- Brand
- Lift Down
- Est.
- 2019
- Based in
- New York
- Makes
- Headwear
- Sizes
- Small to XL, by style
Customer care
Finding your size
The Find Your Fit quiz and the size guide on every product page match you to a size.
Shipping
Free US shipping on orders over $50, sent from our warehouse in Illinois. International orders ship through our international store.
Exchanges
Wrong size? Exchanges run through our online returns portal.
Questions
What does Lift Down make?
Everyday headwear in real sizes, with more styles on the way.
What size should I get?
Most of our styles come in more than one size. Take the Find Your Fit quiz or check the size guide on any product page.
Can I order Lift Down headwear with my company logo?
Yes. Custom orders start at 25 pieces per color, and you approve a sample photo before production. Turnaround is 2 to 4 weeks from approval.
Does Lift Down sell wholesale?
Yes. Shops, decorators, and gifting companies can apply for a wholesale account with quantity pricing and live inventory.