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About Us

Quality first

Finding high quality, truly unbranded headwear is no longer a challenge. But it used to be, before two brothers founded Lift Down in 2019 with the mission of challenging the headwear status quo. We set out to create our brand with a simple idea in mind - add color to people’s outfits through unbranded headwear - meaning we want our products to truly be yours. We are your one-stop-shop for colorful headwear.

Because you’re not a walking billboard and our goal isn't visual recognition--our goal is to complete your outfit with quality headwear. We design headwear classics that never go out of style.

How do we approach color selection?

Color is our north star. When designing new collections we look for noticeable yet familiar hues that play off the season's colors.

We take timeless silhouettes and continuously update them with new colors. With our team’s effort to pick the most unique and inspirational colors - we hope our products can be an inspiration to transform your styling creativity with the increased color range you now have access to. Each color we choose to add to our collection is based on a combination of research done by our team & feedback from customers.

Who are our customers?

At Lift Down, we believe that everyone deserves high-quality headwear that not only looks great but also feels uniquely their own. That's why we're inspired by the diversity of our community and strive to create unbranded headwear that celebrates the individuality and personal style of each and every one of our customers.

By offering a wide range of colors and classic silhouettes, we hope to inspire our customers to express their own creativity and transform their personal style with the increased color range they now have access to. And with our ongoing research and customer feedback, we are always looking for new ways to improve and expand our product offerings to better serve our diverse and vibrant community.